What is CPM (Cost Per Mille)?

CPM stands for 'Cost Per Mille' (Mille means thousand in Latin). It is a standard digital marketing metric that represents the cost an advertiser pays for every 1,000 views or impressions of an advertisement.

What is the formula to calculate CPM?

The formula to calculate CPM is: CPM = (Total Campaign Cost / Total Impressions) * 1,000.

What is the difference between CPM and eCPM?

CPM is typically used by advertisers to calculate the cost per 1,000 impressions they buy. eCPM (effective Cost Per Mille) is used by publishers and creators to measure the actual revenue earned per 1,000 ad impressions served across all ad units.

What is a good CPM for Facebook and Google Ads?

A good CPM depends heavily on your industry, targeting, and country. In the United States, average Facebook CPM ranges between $8 to $18, while Google Display CPM typically ranges from $1.50 to $4.00, and YouTube in-stream video CPM ranges from $10 to $25.

Privacy Policy

Last updated: 2026 • Fully compliant with Google AdSense Policies, GDPR, and CCPA

Summary: At CPMCalculatorFree.com, we respect your privacy. All calculator calculations run locally in your web browser. We do not sell your personal data. Below is our comprehensive disclosure regarding data collection, cookies, third-party advertising partners, and your legal rights.

1. Information We Collect

When you visit CPMCalculatorFree.com, we may collect information in two main categories:

Non-Personal Technical Information: Browser type, operating system, referring URL, time and date of visit, page views, and internet protocol (IP) address. This data is used solely to administer the site, diagnose technical issues, and analyze broad demographic trends.
Voluntarily Submitted Information: When you submit a message through our Contact Us form, we receive your name, email address, subject, and the contents of your message to respond to your inquiry.
Local Calculator Inputs: The budget numbers, impressions, and currency choices you enter into the calculators are stored locally in your browser session for your convenience and are never transmitted to our databases.

2. Cookies, Web Beacons & Third-Party Advertising

We use cookies to maintain your preferences (such as selected currency) and to enhance your browsing experience. Additionally, third-party vendors, including Google, serve advertisements on our website.

Google AdSense & DoubleClick DART Cookie:

Google, as a third-party vendor, uses cookies to serve ads on CPMCalculatorFree.com. Google's use of advertising cookies enables it and its partners to serve ads to our users based on their visits to our site and/or other websites on the Internet.

Users may opt out of personalized advertising by visiting Google's Ads Settings at https://adssettings.google.com/ or by visiting the Network Advertising Initiative opt-out page at https://optout.networkadvertising.org/.

3. GDPR & European Economic Area (EEA) Rights

If you are a resident of the European Economic Area (EEA) or the United Kingdom, you are entitled to specific rights under the General Data Protection Regulation (GDPR), including:

The right to access personal data we hold about you.
The right to rectify inaccurate personal information.
The right to request the deletion of your personal data ("right to be forgotten").
The right to object to or restrict processing of your personal data.

4. California Consumer Privacy Act (CCPA / CPRA)

Under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA), California residents have the right to know what categories of personal information are collected, request deletion of collected information, and opt out of the sale or sharing of personal data. CPMCalculatorFree.com does not sell personal information to third parties.

5. Children's Privacy (COPPA Compliance)

CPMCalculatorFree.com is directed at adults, professionals, and students over the age of 13. We do not knowingly collect or solicit personal information from children under the age of 13. If you believe a child has provided us with personal information, please contact us immediately, and we will promptly delete such records.

6. Contacting Our Data Protection Representative

If you have any questions, requests, or concerns regarding this Privacy Policy, please contact our team via email at contact@cpmcalculatorfree.com or submit our online contact form.